Writings
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Consider Instagram your brand’s visual storytelling engine.
Your feed
Your feed is your permanent collection that not only sells the story of your products or services, but it also celebrates your verve and vibe. People spend up to ten hours a week on the app in hopes of fueling their inspiration or simply seeking a visual escape — a reprieve from the stresses of the everyday.
I remember when there was one social media channel. One.
Media Channel
Companies were still buying billboards and full-page newspaper ads. Yes, that’s me in the corner relaxing in my sarcophagus, passing time with my abacus, and sending emails from my Hotmail account.
Murphy never thought about God, religion — any of it — until the summer Asher found Jesus.
Summer Camp
In June, Asher left Long Island for summer camp wearing cutoffs and blasting Led Zeppelin and she returned in August with Christian rock tapes and a mouthful of the gospel. As you could imagine, her mother was horrified. It was one thing to get buttoned-up for Sunday service, but it was quite another to bible-thump in broad daylight. Everyone had their Jesus in moderation like taking slow sips of cyanide-laced Hawaiian Punch.
I haven’t left my house in three weeks. (Don’t worry — this story has a happy ending.)
Home
Well, that’s not entirely true. I’ve walked the three blocks to my supermarket and then scurried back home. Sometimes, the very act of leaving your home is Herculean, and it should never be taken for granted. We shouldn’t take anything for granted.